Marketing - Madonna University

History Of The Department

The Department of Marketing is one of the nine Departments in the Faculty of Management and Social Sciences in the Okija Campus of the Madonna University. The establishment of the Department was approved by the Senate of the University on January 11, 2000. The Department of Marketing offers courses leading to the award of Bachelor of Science (B.Sc.) Degree in Marketing. The Department admitted its first students in the 1999/2000 academic session and produced its first graduates in 2003. Today the graduates of the Department are successfully engaged in various sectors of the economy in Nigeria and beyond.

Philosophy

The philosophy underlying the study of Marketing, as a management science is to produce graduates with well developed theoretical, practical and innovative minds, self reliant and imbued with an enthusiasm to make their contributions to the development of Nigeria.

In addition, the Philosophy of the Department of Marketing is adopted from the overall philosophy of the University. The Department in all its undertakings is guided by the motto of the University which is “DECENCY IN EDUCATION AND MORALS”. The Department is geared to produce graduates with strong sense of responsibility and service to the community. Leadership qualities and professionalism in management practice, both in the public and private sectors, are therefore, emphasized in training of our graduates

Objective

The general objective of the Department of Marketing is to produce graduates who are able to assist in the solving of marketing problems in the public and private sectors of the economy. The specific objectives are :

Develop and improve students understanding of marketing at various stages of development.
Develop the student’s critical judgment, their ability to observe, understand, analyze and synthesize data on socio-economic problems using quantitative methods and techniques for value creation
Produce appropriate environment that enables the students to raise their level of creativity and promote the spirit of self reliance through marketing knowledge for entrepreneurship.
Create an atmosphere for desirable behavioural changes through marketing principles which would help to develop values that are in consonance with the national objectives such as hard work, probity, commitment, patriotism and discipline.
Isolate relationships among observable marketing data which will provide an explanation of various events and facilitate predictions of the reaction which are likely to occur in responses to changes in particular data. These principles guide empirical research in explaining actual market behaviour in the economy and in providing basis for economic policy.
Provide, through intensive teaching and in depth research, the needed high level manpower for our institutions of higher learning.

Scope of the Programme

These are critical areas of University Education in Marketing which the students are expected to cover for the award of Bachelor of Science Degree in Marketing. The courses offered are designed to cover the following areas:

1) Marketing theory, introduction and conceptual courses in Marketing

2) Marketing Communication

3) Marketing Research

4) Consumer Behaviour

5) Legal Aspect of Marketing

6) Quantitative Techniques in Marketing

7) Entrepreneurship/Skill/Application

8) Promotional Strategy

9) Product Planning/Development

10) Distribution/Logistic Management

11) International/Comparative Marketing

12) Marketing Management

13) Agricultural Marketing

14) Service Marketing

15) Industrial Marketing

Course Curriculum

Core Courses

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General Studies Course