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Marketing


Marketing Department

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HISTORY OF THE DEPARTMENT

The Department of Marketing is one of the nine Departments in the Faculty of Management and Social Sciences in the Okija Campus of the Madonna University. The establishment of the Department was approved by the Senate of the University on January 11, 2000. The Department of Marketing offers courses leading to the award of Bachelor of Science (B.Sc.) Degree in Marketing. The Department admitted its first students in the 1999/2000 academic session and produced its first graduates in 2003. Today the graduates of the Department are successfully engaged in various sectors of the economy in Nigeria and beyond.

PHILOSOPHY

The philosophy underlying the study of Marketing, as a management science is to produce graduates with well developed theoretical, practical and innovative minds, self reliant and imbued with an enthusiasm to make their contributions to the development of Nigeria.

In addition, the Philosophy of the Department of Marketing is adopted from the overall philosophy of the University. The Department in all its undertakings is guided by the motto of the University which is “DECENCY IN EDUCATION AND MORALS”. The Department is geared to produce graduates with strong sense of responsibility and service to the community. Leadership qualities and professionalism in management practice, both in the public and private sectors, are therefore, emphasized in training of our graduates

OBJECTIVES

The general objective of the Department of Marketing is to produce graduates who are able to assist in the solving of marketing problems in the public and private sectors of the economy. The specific objectives are to:

(i) Develop and improve students understanding of marketing at various stages of development.

(ii) Develop the student’s critical judgment, their ability to observe, understand, analyze and synthesize data on socio-economic problems using quantitative methods and techniques for value creation

(iii) Produce appropriate environment that enables the students to raise their level of creativity and promote the spirit of self reliance through marketing knowledge for entrepreneurship.

(iv) Create an atmosphere for desirable behavioural changes through marketing principles which would help to develop values that are in consonance with the national objectives such as hard work, probity, commitment, patriotism and discipline.

(v) Isolate relationships among observable marketing data which will provide an explanation of various events and facilitate predictions of the reaction which are likely to occur in responses to changes in particular data. These principles guide empirical research in explaining actual market behaviour in the economy and in providing basis for economic policy.

(vi) Provide, through intensive teaching and in depth research, the needed high level manpower for our institutions of higher learning.

SCOPE  

These are critical areas of University Education in Marketing which the students are expected to cover for the award of Bachelor of Science Degree in Marketing. The courses offered are designed to cover the following areas:

1) Marketing theory, introduction and conceptual courses in Marketing

2) Marketing Communication

3) Marketing Research

4) Consumer Behaviour

5) Legal Aspect of Marketing

6) Quantitative Techniques in Marketing

7) Entrepreneurship/Skill/Application

8) Promotional Strategy

9) Product Planning/Development

10) Distribution/Logistic Management

11) International/Comparative Marketing

12) Marketing Management

13) Agricultural Marketing

14) Service Marketing

15) Industrial Marketing

ADMISSION REQUIREMENTS

UTME

A candidate seeking admission for a B.Sc. programme in Marketing has to satisfy both University minimum entry requirements and Departmental requirements. The basic entry requirements into Marketing Department are clearly spelt out by the NUC and further elaborated in the Madonna University General Academic Regulation and Rules (MUGARR). Admission is usually through Unified Tertiary Matriculation Examination (UTME) or direct entry or inter university transfer or inter Departmental

For admission through UTME, candidates must possess at least five O’ Level credits in SSCE, GCE, NECO or their equivalents. The subjects with credit passes must include English Language, Mathematics, Economics and any other two subjects obtained in not more than two sittings. In addition, the candidate must have acceptable scores in the UTME.  

DIRECT ENTRY

Candidates for direct entry admission must, in addition to satisfying the above mentioned basic requirement, possess at least two “A” level passes or any of the following qualifications OND or HND from recognized Polytechnics or B.Sc from recognized University or Final Certificate/ Diploma of relevant professional bodies like NIMN, NIPR, APCON, CIM, CIA, ICAN, CIB, etc.

SERVICE COURSES

The service courses are borrowed from many disciplines that will assist students to understand major applied Marketing courses. These courses cut across Management and Social Science disciplines as well as law. To be specific, the disciplines that offer the service courses are Accounting, Business Administration and Management, Banking & Finance, Economics, Sociology, Psychology, Public Administration and Commercial Law.

JOB OPPORTUNITIES

Graduates in Marketing are today highly needed in both the private and public sectors of the economy of the nation. Private sector employers include-Banks, Insurance firms, Oil and Gas firms, Advertising firms, Manufacturing firms, Agricultural firms, Health providers, Pharmaceutical firms etc. Public sector employer is the government through its agencies, parasalatals, ministries, research institutions etc.

ACADEMIC PROGRAMME

COURSE LOAD

A student shall be required to register for an approved combination of courses with a minimum of 15 credit units and a maximum of 24 credit units per semester. No students may register for number of units higher than the approved maximum of 48 units per session unless with the approval of the Senate or Committee of Deans acting on behalf of the Senate.

COURSE EVALUATION

All courses taken must be evaluated and a final grade given at the end of each semester. The final grade, is composite of the grades from the following:

i. Assignments

ii. Term paper

iii. Quizzes

iv. Mid-Semester Quiz/Examination

v. End of semester Examination

The final marks a student may score and the corresponding letter grades and the numerical points are clearly indicated as shown below.

Numerical Score Letter Grade Grade Point

70 100 A 5

60 69 B 4

50 59 C 3

45 49 D 2

40 44 E 1

Below 40 F 0

COMPUTATION OF RESULTS

This aspects of the students handbook is made to guide students on how they can contentiously asses his/her performance on annual basis. It will guide him/her to plan and redirect his energies towards better academic performance.

In the course of registration, students choose courses that carry different credit loads depending whether it is a core course or elective course. At the end of every examination marks obtained by students are recorded with the attendant points. The points obtained in each course are multiplied with the respective course credit loads to arrive at the cumulative points. The total cumulative point is divided with the total credit load to obtain the cumulative point average. This is obtained for all the years the student spends in the University to arrive at the cumulative grade point average (CGPA). This determines the grade or class of his/her degree. An illustration of the calculation is shown as follows.

COURSE CODE UNIT GRADE POINT CUMULATIVE POINT (UNIT x POINT)

MKT 101 2 A 5 10

GST 104 2 B 4 8

CSC 101 3 C 3 9

GST 121 2 D 2 2

BUS 101 2 E 1 2

ECO 101 2 F 0 0

13 - - 31

1ST Semester CPA = 31 = 2.38

13

2ND Semester CPA = (example) = 45 = 3.00

15

Final cumulative Point Average (FCPA)

 = 31+45 = 76

  13+15 28

 = 2.71

REQUIREMENTS FOR AWARD OF DEGREE

i. The minimum number of credit units required for the ward of a degree is 167.

ii. For the purpose of calculating a student’s Cumulative Grade Point Average (CGPA) in order to determine the class of degree to be awarded, grades obtained in all the courses whether compulsory or optional, and whether passed or failed are included in the computation.

iii. When a student repeats the same course once or more times before passing it, or substitutes another course for a failed course, grades scored at each and all attempts shall be included in the computation of the Cumulative Grade Point Average (CGPA). Classes of degree are to be awarded based on the (CGPA) obtained: The classes of degree and the required CGPA are specified here below.

CGPA Class of Degree

4.50 - 5.00 First Class

3.50 - 4.49 2nd Class Upper

 2.40 - 3.49 2nd Class Lower

 1.50 - 2.39 3rd Class

 1.00 - 1.49 Pass

 Below 1.00 Fail

iv. Class Attendance: Attendance to Lecture is mandatory, and a student who fails to meet 75% attendance to Lectures in a course, stands disqualified from taking an examination in that course.

v. Examination Regulations: Cheating in examination will earn a student expulsion or rustication for one or more years. Cheating during examinations includes bringing copied materials into examination hall, copying from someone, impersonation, discussions during examination, disobeying instructions from invigilator etc. Students writing carry-over courses indicate on their answer scripts the words “CARRY OVER”. Students repeating a given year indicate on their answer scripts the word “REPEATING” followed by the level. Example “Repeating 200 level”.

DURATION OF PROGRAMME

 Newly admitted students into the Department of Marketing through UTME will spend a minimum of four academic calendar years and a maximum of six academic calendar years, while the direct entry candidate will spend a minimum of three academic calendar years and/or a maximum of five academic calendar years.

STRESS AREAS CODE

Marketing theory/introductory and conceptual courses - - 0

Promotion - - - - - - - - 1

Marketing research and quantitative analysis - - - 2

Consumer behavior analysis - - - - - 3

Distribution and logistic management - - - - 4

International and comparative marketing - - - - 5

Marketing management - - - - - - 6

Nigerian marketing system an d commercial policy - - - 7

Service marketing - - - - - - - 8

Project research - - - - - - - 9

Click here to View all Courses offered 

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ADDRESS
1 Madonna University Road
P.M.B 05 Elele,

Rivers State Nigeria,

Okija, Anambra State Nigeria,

Akpugo, Enugu State Nigeria


CONTACTS
Email: registrar@madonnauniversity.edu.ng       info@madonnauniversity.edu.ng

Phone: 08137180957, 08078130033, 08078129083, 08135955826, 08148396740, 07082137027.

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