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Marketing


Marketing Department

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PROGRAMME SYALLABUS

YEAR ONE 1ST SEMESTER 

CORE COURSE  

MKT 101 Introduction to Marketing I 2

REQUIRED ANCILLARY COURSES

FMS 101 Business Mathematics I 3

ECO 101 Principles of Economics I 2

LAW 111 Nigeria Legal System I 2

ACC 101 Principles of Accounting I 2

GENERAL STUDIES COURSES

GST 111 Communication in English I 2

GST 113 Nigerian Peoples & Culture 2

GES 121 Use of Library, Study skill, Information & Communication Technology (ICT) 2

GST 123 Communication in French 2

GST 125 Introduction to Entrepreneurship Studies I 2

Total 21

SECOND SEMESTER  

CORE COURSES  

MKT 102 Introduction to Marketing II 2

GENERAL ANCILLARY COURSES

FMS 102 Business Mathematics II 3

ECO 102 Principles of Economics II 2

ACC 101 Principles of Accounting II 2

LAW 112 Nigerian Legal System II 2

CSC 102 Computer Application 2

CSC 104 Introduction to Computer Science 2

PSY 101 Introduction to psychology 2

GENERAL STUDIES COURSES

GST 102 Fundamental Philosophy 1

GST 112 Logic & Philosophy and Human Existence 2

GST 122 Communication in English II 2

GST 142 Communication in German 1

TOTAL 23

YEAR TWO  FIRST SEMESTER 

CORE COURSES  

MKT 201 Principles of Marketing I 2

REQURIED ANCILLARY COURSES

ACC 201 Financial Accounting 2

ACC 217 Introduction to Cost and Mgt. Accounting 3

BKF 201 Introduction to Finance 3

ECO 201 Micro-Economic Theory I 2

STA 201 Business Statistics I 3

INS 201 Element of Insurance 2

GENERAL STUDIES COURSES

GST 211 Fundamental Theology 1

GST 215 Introduction to Entrepreneurship Studies II 2

GST 221 History and Philosophy of Science 2

TOTAL 22 

SECOND SEMESTER

CORE COURSES

MKT 202 Principles of Marketing II 2

MKT 212 Marketing Communication 2

REQUIRED ANCILLARY COURSES

BAM 208 Introduction to Business 3

BAM 262 Business Communication 2

ACC 202 Financial Accounting 2

ECO 202 Macro-Economic Theory I 2

STA 224 Business Statistics II 3

GENERAL STUDIES COURSES

GST 222 Peace & Conflict Resolution Studies 2

GST 224 Fundamental Ethics 1

TOTAL 19


YEAR THREE FIRST SEMESTER

CORE COURSES

MKT 321 Research Methods 3

MKT 323 Quantitative Techniques for Marketing 2

MKT 331 Consumer Behavior 2

MKT 381 Service & Relationship Marketing 2

MKT 391 Agricultural & fool Marketing 2

REQUIRED ANCILLARY COURSES

BAM 307 Elements of Management 3

LAW 311 Commercial Law 3

BKF 363 Financial Management 3

TOTAL 20

SECOND SEMESTER

CORE COURSES

MKT 314 Promotion 2

MKT 342 Distribution and Sales Management 2

MKT 344 Purchasing and Material Management 2

MKT 366 Product Planning and Development 2

MKT 372 Strategic Marketing and Business policy 2

REQUIRED ANCILLARY COURSES

BAM 322 Production Management 3

BAM 382 Human Resources Management 3

PAD 322 Elements of Government 3

TOTAL 19


YEAR FOUR FIRST SEMESTER

CORE COURSES

MKT 401 Industrial Marketing 3

MKT 451 Electronics Marketing 2

MKT 463 Retail & Wholesale Management 2

MKT 469 Marketing for Transportation Services 2

MKT 471 Nigeria Marketing System & Ethics 2

MKT 483 Marketing Hotel & Tourism Services 2

REQUIRED ANCILLARY COURSES

BAM 431 Business Policy I 3

BAM 405 International Business 3

TOTAL 19

SECOND SEMESTER

Course Code Course Title Units

CORE COURSES

MKT 422 Marketing Research 3

MKT 456 International and Comparative Marketing 2

MKT 462 Marketing Management 2

MKT 499 Research Project 6

REQUIRED ANCILLARY COURSES

BAM 422 Analysis for business Decision 3

BAM 432 Business Policy II 3

TOTAL 19

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ADDRESS
1 Madonna University Road
P.M.B 05 Elele,

Rivers State Nigeria,

Okija, Anambra State Nigeria,

Akpugo, Enugu State Nigeria


CONTACTS
Email: registrar@madonnauniversity.edu.ng       info@madonnauniversity.edu.ng

Phone: 08137180957, 08078130033, 08078129083, 08135955826, 08148396740, 07082137027.

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